Become an Affiliate

Join the Sportnation affiliate programme and partner with us to grow a reliable revenue stream. We work with publishers, streamers, affiliates and marketing partners across the UK to drive responsible player acquisition. Our approach is practical and transparent: we supply the tools and support you need to promote our sportsbook and casino products while keeping the relationship straightforward and scalable.

Programme purpose

Our affiliate programme is designed to build long-term partnerships that align commercial interests with safe, compliant customer acquisition. We focus on measurable performance, clear terms and a straightforward onboarding process so partners can start promoting quickly and with confidence.

Partnership benefits

Partners gain access to a dedicated account manager, marketing collateral and a straightforward payments process. We aim to make collaboration efficient: timely response to queries, flexible creative options and routine optimisation suggestions to help you improve conversion and retention for your audiences.

Commission structure

We offer flexible commercial models that suit different partner types. Options include revenue-share arrangements, CPA opportunities and hybrid plans for larger partners. Exact terms are agreed individually, reflecting traffic quality, market focus and campaign objectives. Payments are processed on a regular schedule under mutually agreed terms.

Tracking and reporting

Transparency is central to our relationship with affiliates. Partners get access to a secure affiliate portal with detailed performance reports, conversion metrics and financial statements. We provide clear reporting on clicks, registrations and active players so you can monitor results and optimise campaigns without guesswork.

Marketing tools and support

To support your promotion efforts we supply a suite of creative assets, including banners, landing pages and custom links that match campaign goals. Our team can help tailor creatives, suggest targeting ideas and run short tests to improve outcomes. We also support compliant messaging and responsible-gambling signposting to keep promotions aligned with UK rules.

Long-term cooperation

We build partnerships with a view to steady growth and mutual benefit. Regular performance reviews and open communication help us refine terms, scale successful campaigns and identify new opportunities. If you are a content creator, comparison site or performance marketer looking for a dependable partner, we welcome a conversation.

To discuss a partnership or request access to our affiliate portal, contact us at [email protected] and we will respond with next steps and an application form.